Own
First
Contact.
The business just formed.
Most sellers haven't found it yet.
New owners arrive in your inbox every morning.
Start the drip today.
A GoodLeadis not mined.It is born.
You've been calling people
who've already been called.
You didn't lose because you can't close.
You lost because someone else
got there first.
That's not a script problem.
That's a timing problem.
Buying isn't about a cutoff date. It's about being first. Four ways teams put a new owner record to work:
- 01
Be the first call
Load the morning delivery into outbound and reach the owner while they are choosing who builds the site, writes the policy and keeps the books.
Outbound - 02
Be the first relationship
Not ready to buy on day one? Start a nurture sequence now, so your name is already familiar when the owner is ready.
Nurture - 03
Know when your own customer becomes an owner
With Formation Watch, your CRM matches the feed locally and flags past clients, old leads and current customers who just started a business. Your data stays in your system.
Formation Watch - 04
Build on it
Pull records through the API into your own product, workflow or agent, and turn new formations into features your customers use.
API + agents
Tell us what you sell and get a free count.
Get a free countIn Apollo.
In ZoomInfo.
In any database.
Indexed anywhere.
Formed
this week.
These businesses aren't on Google yet. They haven't been indexed. Your AI can't surface them — they don't exist in its training data. They haven't received a pitch, a script, or a cold call.
The inbox is empty. The buying decisions haven't been made.
You're not interrupting. You're arriving first. That's a completely different conversation.
First contact isn't a tactic.
It's the whole game.
This record
didn't exist
until we
built it.
We know where data is born — before it gets packaged, before it gets sold, before it reaches your competitors as a list. We go there first.
By the time a record reaches you, it's never been anywhere else. Not a feed. Not a resold database. A record built from multiple sources, joined by matching intelligence we built ourselves.
The score is our answer to the question every sales team asks first: how confident should I be that I can actually reach this person?
Can you actually reach this person? Seven signals — phone validity, email deliverability, inbox activity, identity match, phone type, address precision, and location confirmation — fused into one number. Every record. Always.
Is this the actual decision maker or someone who can't buy anything? A lead can be perfectly reachable and completely useless. This score catches that — before you waste the outreach.
| Tier | Score | What it means | What you do | |
|---|---|---|---|---|
| On Fire | 80–100 | Every signal is green. Verified email, active inbox, mobile phone, confirmed identity. | Call today. Multi-channel now. | |
| Very Hot | 60–79 | Strong multi-channel presence. Most signals positive, minor gaps. | Priority outreach this week. | |
| Hot | 40–59 | At least one confirmed contact method. Good prospect, may need a sequence. | Standard campaign inclusion. | |
| Warm | 20–39 | Partial contact info. Some signals present, gaps remain. | Nurture sequence. Check again in 30 days. | |
| Cold | 0–19 | Minimal verified contact. Can't reliably reach the founder right now. | Hold. Check again in 1 to 2 months. |
In our pilot: On Fire 20% · Very Hot 14% · Hot 12% · Warm 50% · Cold 4%. Over a third scored Hot or above — your immediate outreach pool. Across 104K entity-contact pairs, over 85% of contacts scored Likely Decision Maker or above — you're reaching the person who can actually sign, not their paperwork processor.
Start the drip
before they're ready.
First contact isn't a cold call. It's the drip that started before your competitors knew the business existed.
The owner isn't ready to buy on Day 1. They're still setting up the bank account. But by Day 30, Day 45, Day 60 — when they're ready to contract a web designer, an insurance agent, an accountant — your name is already familiar. You're not a cold call. You're the person they've been hearing from.
That's not luck. That's timing infrastructure.
Formation Watch.
Don't just buy leads. Monitor your entire market. License the formation feed and load it directly into your own CRM.
Your CRM performs the match. Your data never leaves your system. Every record now has two ways to earn:
- CollisionA former customer, old lead, or current client just formed another business. Revive the relationship instantly.
- No CollisionA completely fresh lead. Route it to your outbound team to own first contact.
Check coverage and prices live.
No stale counters. Our public endpoints report the states and per-record prices in effect right now.
Manifest: app.goodleads.club/api/v1/manifest
Live states and current prices.
States: app.goodleads.club/api/v1/leads/states
Every state with records available today.
Current Coverage
Live in seven states: Colorado, Connecticut, Florida, New York, Oregon, Texas and Virginia.
Each state built to the same standard — same schema, same scoring, same quality gate before a record ships.
Priced per record. No minimums.
State deliveries arrive every morning, the morning after each state publishes its new filings. Publication can come after the filing date. Every record includes both scores.
Name and address with a verified phone or a verified email.
Buy GoodLeadsName and address with both a verified phone and a verified email.
Buy GoodLeadsTell us what you sell and get a free count. Start here · Current prices: manifest