# GoodLeads.Club > Own first contact: the owner of a newly formed business, on your list the morning after the state posts the filing. GoodLeads sells the owner of a newly formed U.S. business — by name, with a mailing address and, where verified, a phone or email. Every record starts as the state's own formation filing, read from the public registry, and is on your list the morning after the state posts it: before the business appears in Apollo, ZoomInfo, or any commercial database. The contact is the owner or an officer named on the filing, never the attorney or formation service that filed it. ## Who Buys B2B operators who sell to new businesses: web designers, insurance agents, accountants, bankers, payment processors, and similar verticals. They win or lose on reaching the owner in the first weeks after formation. ## The Buying Window Roughly Day 1 through Week 8 after formation, the new owner is making first-purchase decisions — website, insurance, banking, accounting — and has not yet been contacted by any sales team. GoodLeads puts you inside that window. The clock starts when the state posts the filing, not when the paperwork was signed: new filings land on your list the next morning. ## What You Get Every record names the owner or an officer from the filing, with a mailing address. Where a phone or email has been verified, the record carries it. We know which states put the owner's name on the filing, so every record we sell reaches a person; whoever filed the paperwork for a client is set aside and never sold as your contact. The day-one address is usually the owner's home — you reach the person, not an office. ## The Two Scores Every record carries two scores, each 0–100 with a named tier. **Reachability — can you reach this person today?** Built from whether the phone is live, the email deliverable and active, the identity matched, and the address confirmed. - On Fire (80–100): every signal green. Call today. - Very Hot (60–79): strong presence, minor gaps. Priority outreach this week. - Hot (40–59): at least one confirmed way to reach them. Standard campaign. - Warm (20–39): partial contact info. Nurture, revisit in 30 days. - Cold (0–19): minimal verified contact. Hold. **Contact Relevance — is this the person who can say yes?** Whether the contact is the owner or an officer who can authorize a purchase, not just receive mail. Tiers: Decision Maker · Likely Decision Maker · Probable Contact · Uncertain Contact · Unlikely Decision Maker. The scores model likelihood and say so. They never assert buying intent, consent, or opt-in. ## Provenance The record is the Secretary of State filing itself, read directly from each state's public registry — not a copy of someone else's lead database. The owner is then matched to the filing as a person. Every record shows where each field came from, so any record can be checked against the state. The underlying business record comes directly from the public registry; GoodLeads verifies, enriches, and scores it. ## Proven at Formation Scale In July 2026, GoodLeads loaded 150,151 new businesses: 4,844 per day and 33,905 per week. The six live states represent 31% of the U.S. formation market. The business-day median was 6,330 records, with a peak of 8,597. Before a record becomes sellable, it passes the same quality gate: 82.6% pass. Across 785,517 filings, 648,691 operating businesses were retained and 136,826 filings were held back. ## Coverage Live states are read from the API and are always current: https://app.goodleads.club/api/v1/leads/states As of 2026-09-06: Colorado, Connecticut, Florida, New York, Texas, Virginia. A state not on that list is not live yet. ## Pricing Priced per record, by grade, quoted live before you pay: - $0.25 — the owner's name and mailing address - $0.50 — plus one verified phone or email - $0.70 — plus both, verified Only records that name a person are billed. The count and the total show before checkout. No minimums — a first order can be a handful of records. Live prices always come from the quote, never from this page. **Standing orders.** Buy a list once, then keep it coming: new matches for the same list arrive daily, weekly, monthly (the default), or quarterly, billed monthly for the records actually delivered. Set it up from a paid order's receipt; first delivery when delivery opens. ## The Guarantee A hard-bounced email, a disconnected phone, or the wrong person: tell us within 30 days of delivery and we replace the record. That is the whole guarantee — a replacement record. What you buy is yours to re-download any time. ## Evaluate Free - Download the sample file — the exact workbook a paid order delivers, every column filled, sample rows: https://app.goodleads.club/api/v1/commerce/sample-file?format=xlsx - Preview any list free at https://app.goodleads.club/buy.html — real records, with names, phones, and emails masked until you buy. ## How to Buy **People:** https://app.goodleads.club/buy.html — type who you sell to and where, see the count and the price, pay on a hosted checkout, and the file is delivered automatically. No account needed. **Agents:** the quick start is https://app.goodleads.club/llms.txt; the MCP door is https://mcp.goodleads.club/mcp. Shape a list from the buyer's words, quote it, and mint a payment link a person completes. Nothing is charged until they do. ## Formation Watch Already have customers, old leads, and open relationships in your CRM? License the same formation feed and match it inside your own systems. A collision means a former customer, old lead, or current client just formed another business — a relationship worth reviving now. No collision means a fresh lead for your outbound team. Your customer data never leaves your systems. Explore Formation Watch: https://app.goodleads.club/formation-watch.html ## Legal Use These are public-record business contacts. At checkout you attest to lawful use and do-not-call compliance for your own outreach; we do not check numbers against do-not-call lists and we do not give legal advice. Terms: https://goodleads.club/terms.html Privacy: https://goodleads.club/privacy.html Do Not Sell or Share: https://goodleads.club/do-not-sell.html Request to Know or Delete: https://goodleads.club/request-to-know-or-delete.html ## Contact Company: GoodLeads LLC Email: hello@goodleads.club Website: https://goodleads.club Buy: https://app.goodleads.club/buy.html