# GoodLeads.Club — product and buying guide > Own first contact: the owner of a newly formed business, on your list the morning after the state posts the filing. GoodLeads sells the owner of a newly formed U.S. business — by name, with a mailing address and, where verified, a phone or email. Every record starts as the state's own formation filing, read from the public registry, and is on your list the morning after the state posts it: before the business appears in Apollo, ZoomInfo, or any commercial database. The contact is the owner or an officer named on the filing, never the attorney or formation service that filed it. ## Who Buys B2B operators who sell to new businesses: web designers, insurance agents, accountants, bankers, payment processors, and similar verticals. GoodLeads helps them start the conversation early and build a relationship over time. ## Four Reasons to Buy Being first is the advantage, not a deadline for buying: - **Be the first call:** reach an owner as their new business starts making decisions. - **Be the first relationship:** introduce yourself early and stay useful until they are ready. - **Know when your own customer becomes an owner:** match the formation feed inside your own CRM to recognize an existing relationship. - **Build on it:** use the partner API or an AI agent to bring formation intelligence into your own workflow. The clock starts when the state posts the filing, not when the paperwork was signed: new filings land on your list the next morning. ## What You Get Every record names the owner or an officer from the filing, with a mailing address. Where a phone or email has been verified, the record carries it. We know which states put the owner's name on the filing, so every record we sell reaches a person; whoever filed the paperwork for a client is set aside and never sold as your contact. The day-one address is usually the owner's home — you reach the person, not an office. ## The Two Scores Every record carries two scores, each 0–100 with a named tier. **Reachability — can you reach this person today?** Built from whether the phone is live, the email deliverable and active, the identity matched, and the address confirmed. - On Fire (80–100): every signal green. Call today. - Very Hot (60–79): strong presence, minor gaps. Priority outreach this week. - Hot (40–59): at least one confirmed way to reach them. Standard campaign. - Warm (20–39): partial contact info. Nurture, revisit in 30 days. - Cold (0–19): minimal verified contact. Hold. **Contact Relevance — is this the person who can say yes?** Whether the contact is the owner or an officer who can authorize a purchase, not just receive mail. Tiers: Decision Maker · Likely Decision Maker · Probable Contact · Uncertain Contact · Unlikely Decision Maker. The scores model likelihood and say so. They never assert buying intent, consent, or opt-in. ## Provenance The record is the Secretary of State filing itself, read directly from each state's public registry — not a copy of someone else's lead database. The owner is then matched to the filing as a person. Every record shows where each field came from, so any record can be checked against the state. The underlying business record comes directly from the public registry; GoodLeads verifies, enriches, and scores it. 18 external data sources, refined by 18 proprietary intelligence engines. ## Current Data, Not Historical Volume Claims Use the [live manifest](https://app.goodleads.club/api/v1/manifest) for current coverage, reference prices and capabilities. For a list's current matching and sellable totals, request a free count using the buyer's actual filters; historical monthly loads and market-share estimates are not current inventory. ## Coverage Live states are read from the API: https://app.goodleads.club/api/v1/leads/states Coverage includes Colorado, Connecticut, Florida, New York, Oregon, Texas and Virginia. Fetch the API for current coverage rather than inferring availability from historical metrics. ## Pricing Priced per record, by grade, quoted live before you pay. Reference prices, not a binding quote: - $0.25 — the owner's name and mailing address - $0.50 — plus one verified phone or email - $0.70 — plus both, verified Only records that name a person are billed. The count and the total show before checkout. No minimums — a first order can be a handful of records. Live prices always come from the quote, never from this page. Deliveries arrive every morning, with new filings available the morning after the state posts them. Tell us what you sell and get a free count: https://app.goodleads.club/buy-start.html **Standing orders.** Buy a list once, then keep it coming: new matches for the same list arrive daily, weekly, monthly (the default), or quarterly, billed monthly for the records actually delivered. Set it up from a paid order's receipt; first delivery when delivery opens. Unless the accepted Order states otherwise, ordinary standing orders may be paused or canceled anytime from the manage link in a delivery email; records already delivered remain payable and deliveries with no new records are not billed. Prepaid and committed orders follow their accepted Order's payment schedule, committed term, delivery, balance, refund, and early-exit provisions; the ordinary pause-or-cancel right does not apply to them. ## The Guarantee A hard-bounced email, a disconnected phone, or the wrong person: tell us within 30 days of delivery and we verify the issue and replace the record at no charge. Replacement records are additional and do not count toward the purchased quantity. Except as an accepted Order expressly provides, replacement is the sole remedy for data-quality issues; the guarantee does not cover failure to contact a record for reasons unrelated to data accuracy. Paid records and output derived from them carry a perpetual license for internal B2B sales and marketing, including after an Order ends, subject to the Terms' use restrictions and required suppression and deletion. Paid records need not be deleted merely because an Order ends. GoodLeads retains ownership of its data and scores; the license is not unrestricted ownership or permission to resell. Authorized affiliates and contracted sales agents may use the data only as permitted by Section 4. Independently obtained Customer Data remains separate from GoodLeads Data under Section 7. ## Evaluate Free - [Sample workbook](https://app.goodleads.club/api/v1/commerce/sample-file?format=xlsx): the workbook format a paid order delivers, with sample rows. - [Preview a list](https://app.goodleads.club/buy-start.html): real records, with names, phones, and emails hidden until you buy. ## How to Buy **People:** https://app.goodleads.club/buy-start.html — type who you sell to and where, see the count and the price, pay on a hosted checkout, and the file is delivered automatically. No account needed. **Agents:** start at https://app.goodleads.club/llms.txt. Three ways in: - Plain web GET, no key: https://app.goodleads.club/api/v1/counts sizes a market. Its response distinguishes matching and sellable records and carries current prices. - MCP server: https://mcp.goodleads.club/mcp — search, count, cross-tab, quote, and create a payment link a person completes. Creating the link is not a purchase. - Partner API for code: https://app.goodleads.club/v1 — see the developer guide for free keys, versions, quoting, and orders. Fetch https://app.goodleads.club/capabilities.json for current fields and limits. Industry crosswalk: https://app.goodleads.club/api/v1/crosswalk?q=MCC%205812. Records not yet classified read "Unclassified"; use the main count call for current quantities. ## Formation Watch Already have customers, old leads, and open relationships in your CRM? License the same formation feed and match it inside your own systems. A collision means a former customer, old lead, or current client just formed another business — a relationship worth reviving now. No collision means a fresh lead for your outbound team. Your customer data never leaves your systems. Explore Formation Watch: https://app.goodleads.club/formation-watch.html ## Legal Use The accepted Order controls over these Terms for that Order, subject to Section 1.3's express-modification requirements for Sections 3, 5, and 6. See the Terms for the full license, payment, refund, and compliance provisions. These are public-record business contacts for B2B sales and marketing only. Most phone numbers are wireless, typically the owner's direct line. Data is not scrubbed against do-not-call registries, do-not-email lists, or reassigned-number databases. Deliverability validation and scores do not establish consent to calls, texts, or automated outreach. Customers remain responsible for consent where required, registry and internal suppression checks, calling hours, opt-outs, and compliance with TCPA, CAN-SPAM, CASL, and other applicable outreach laws. GoodLeads Data must not be used for consumer reports, underwriting, credit, risk scoring, KYB/KYC review, or other eligibility decisions, or merged with a consumer report. This does not restrict a customer's independent underwriting or review using applicant information or other lawful sources. Suppression notices require stopping use and deleting the affected GoodLeads Data within ten business days; review notices at least monthly and keep suppression sync enabled while retaining GoodLeads Data. Independently obtained Customer Data is not subject to those data-license restrictions, but customer-received opt-outs must still be honored. - [Terms](https://goodleads.club/terms.html) - [Privacy](https://goodleads.club/privacy.html) - [Do Not Sell or Share](https://goodleads.club/do-not-sell.html) - [Request to Know or Delete](https://goodleads.club/request-to-know-or-delete.html) ## Contact Company: Goodleads Club, LLC Email: hello@goodleads.club Website: https://goodleads.club Buy: https://app.goodleads.club/buy-start.html